RISE’s brand has never been stronger. In the most recent survey (2023), 68% were aware of RISE and 84% had a positive perception of RISE. To maximize the impact of our collective expertise and innovation, it is crucial that we are seen as a unified and strong brand. Therefore, we are now integrating the AstaZero brand under the RISE offering.
This autumn, we are taking a significant step by incorporating AstaZero into RISE. The test facility in Sandhult, just outside Borås, will continue to be known as AstaZero and will focus on testing and research in the safe, sustainable, and automated transport system. At the same time, closer collaboration with other RISE divisions will expand our overall offering.
“Our goal is always to prioritize customer needs. Communicating under a shared brand makes us clearer and easier to collaborate with in the most important forums. Moreover, together we can build an even stronger brand,” says Peter Janevik, CEO of AstaZero.
Integrating AstaZero into RISE opens new opportunities, enhancing our offering and visibility in the market, and providing a stronger platform for future collaborations and innovations.